Branding

Capture the essence of an organization; what it strives for, who its audience is, its personality, voice, and culture. The pinnacle of design.

A yellow pickup truck belonging to Island County, Washington, parked with a reflective strip and safety cones in the background.

Case Study: Island County

Island County partnered with Rosenkranz Productions to transform a fragmented visual landscape into a cohesive, modern brand.

The Challenge

Designing Clarity Across County Government. Over time, in the absence of a defined unified brand, departments necessarily developed their own visual languages, creating confusion for residents and inefficiencies for staff. The county needed a shared identity that could function across everything from digital services to fleet vehicles, while still honoring Island County’s culture and sense of place.

We started by listening. A full brand audit revealed not just inconsistencies, but opportunities for simplification and alignment. Surveys with county leadership and staff helped surface shared values, challenges, and aspirations. Market research also helped inform the team’s thinking

Brand Foundations

Approachable & Professional: Balancing accessibility with civic duty.

Authoritative: Instilling public trust through clear, consistent design.

Clear: Ensuring complex government structures are easy to navigate.

Adaptable: Built to scale across diverse media and departments.

Our Process

Working alongside a dedicated, cross-functional workgroup, we translated these insights into clear brand principles and messaging. This collaborative model ensured buy-in across departments and positioned the brand as a tool—not just a visual asset.

The Result

The new Island County brand is a flexible system designed to work wherever the county shows up. From websites and printed materials to signage and vehicles, the identity establishes a consistent, approachable, and authoritative presence—making county services easier to navigate and more recognizable to the public.