Designing Clarity Across County Government. Island County partnered with Rosenkranz Productions to transform a fragmented visual landscape into a cohesive, modern brand.
The Challenge
Over time, departments developed their own visual languages, creating confusion for residents and inefficiencies for staff. The county needed a shared identity that could function across everything from digital services to fleet vehicles, while still honoring Island County’s heritage and sense of place.
We started by listening. A full brand audit revealed not just inconsistencies, but opportunities for simplification and alignment. Surveys with county leadership and staff helped surface shared values, challenges, and aspirations.
Brand Foundations
Approachable & Professional: Balancing accessibility with civic duty.
Authoritative: Instilling public trust through clear, consistent design.
Clear: Ensuring complex government structures are easy to navigate.
Adaptable: Built to scale across diverse media and departments.
Our Process
Working alongside a dedicated, cross-functional workgroup, we translated these insights into clear brand principles and messaging. This collaborative model ensured buy-in across departments and positioned the brand as a tool—not just a visual asset.
The Result
The new Island County brand is a flexible system designed to work wherever the county shows up. From websites and printed materials to signage and vehicles, the identity establishes a consistent, approachable, and authoritative presence—making county services easier to navigate and more recognizable to the public.
Scope of Work
- Brand Strategy & Consulting
- Visual Identity Design
- Graphic Design & Illustration
- Multi-stakeholder Coordination
- Project Management