Whidbey & Camano Islands Tourism partnered with Rosenkranz Productions in 2024 to manage their destination marketing website. Since then, year-over-year monthly site performance has consistently increased.

Overview

Visitors come with questions: what can I do there, how do I get there, where can I eat, and where can I stay? The site is designed to answer those essentials while inspiring curiosity and new ways of experiencing the islands.

WhidbeyCamanoIslands.com serves as the primary digital hub for visitors, the site brings together travel inspiration, trip-planning resources, events, lodging, and editorial content to help travelers explore the islands and plan overnight stays. The site’s integrated lodgings engine helps visitors find their perfect place to stay

Rosenkranz Productions’ Role

Our studio provides front-end development and ongoing site management, ensuring the platform remains fast, accessible, and easy to use across devices. Our work includes building and maintaining flexible page templates, structuring large volumes of content, supporting frequent updates, and implementing UX and SEO improvements that enhance discoverability and engagement.

We collaborate closely with the tourism board and marketing team to translate campaign goals into functional, user-centered web experiences.

Scale & Reach

The website reaches approximately 755,648 total users, 415K active users annually, and generated 7,071,652 organic Google search impressions. The site functions as a key digital touchpoint for visitors researching and planning trips to Whidbey and Camano Islands.

Context & Destination Impact

The site supports a destination that generates approximately $250M–$265M in direct visitor spending and $310M–$330M in total annual economic impact, supporting 1,900+ jobs and generating $10M–$12M in local tax revenue. While these figures represent destination-level tourism impact, the website plays an important role in supporting visitor awareness, trip planning, and engagement within the broader tourism ecosystem.

Economic impact figures reflect destination-level tourism activity and are not attributed solely to website performance.

Tools & Approach

WordPress (custom themes, plugins, and scalable content workflows)

Front-end development (HTML, CSS, responsive layouts)

Google Analytics 4 (GA4) for performance insights

SEO-focused information architecture and metadata

Adobe Creative Suite